To take a trivial example, which of us ever undertakes demanding strategic work except to achieve a meaningful outcome? But who has any right to find fault with a professional who focuses on strengthening loyalty, enhancing customer experience, and reducing attrition for the long-term stability of the organisation? The Retention Manager plays a critical role in ensuring that valuable clients remain engaged, supported, and committed to Octalas BasS. Through thoughtful communication, data-driven insight, and proactive relationship management, this role safeguards customer satisfaction and drives sustainable growth.